Regional Home Services Brand
Home Services · Digital Marketing
47%
Reduction in cost-per-lead
3x
Increase in qualified leads
90
Days to results
The challenge
A regional HVAC and plumbing company was spending heavily on ads with no clear attribution. Leads were inconsistent, cost-per-acquisition was climbing, and the team had no visibility into what was actually working.
Our approach
We audited their entire digital footprint, rebuilt their Google Ads structure from scratch, implemented conversion tracking across all touchpoints, and launched a local SEO campaign targeting high-intent service keywords.
The result
Reduced cost-per-lead by 47% in 90 days while increasing qualified lead volume by 3x. The client now has full visibility into every dollar spent and which channels drive booked jobs.